February 09, 2017

Weekly Roundup - 06/17

∞ 3D TVs are officially dead - no major TV maker makes them anymore. Instead the TV industry is focusing on 4K, HDR and smart-TV features as enticement for buyers to upgrade.
[Business Insider]

∞ In a quarterly earnings call the CEO of Disney, Bob Iger, acknowledged that there are too many ads on TV adding that Disney's ESPN and ABC channels will be exploring reduction of commercial interruption on TV.
[Business Insider]

∞ Overall adblocker usage increased 30 percent worldwide in 2016. (1/3)
[Business Insider]

∞ The spike in adblocker usage last year was driven by internet users in Asia where 94%  of worldwide mobile adblocking occurs. (2/3)

∞ Meanwhile, desktop adblocking remains predominant in North America and Europe — 68% of global desktop adblocking occurs on those two continents. (3/3)

∞ Amazon generated roughly $1.2 billion in net advertising revenue globally last year, including $940 million in the US. Though its share of the U.S digital ad market was just 1.3 percent in 2016 (compared to the combined 58% of Facebook and Google), signs are that the retail giant is leveraging its unique advantages to claim a bigger share of the pie.

∞ Facebook generated $19.81 per user in the US and Canada in 4Q 2016, up from $13.70 the year prior. (1/3)

∞ Globally, each user is expected to generate an estimated $18.25 for Facebook this year. (2/3)

∞ Facebook currently has more than 4 million active monthly advertisers, up from 2.5 million in 2015. (3/3)

∞ Counter-intuitively, it's Gen-Xers (adults aged 35 to 49) who spend the most amount of time on social media - 6 hours 58 minutes a week compared with 6 hours 19 minutes for millennials. The data in the study that revealed this was not self-reported but collected passively through respondents' devices.

iqbal mohammed misentropyCurated and authored by Iqbal Mohammed (@misentropy), The Future of Advertising is your weekly digest for what's about to transpire in the tumultuous world of advertising & marketing. Sign up to receive The Future of Advertising newsletter in your inbox every Thursday, or view The Future of Advertising archive for past editions.

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