∞ 95% of smartphone users have tried their voice-enabled digital assistants at least once, but only around a third use them regularly.
[The Economist]
∞ The average number of TV commercials per NFL game has seen a steady upward tick over the last 6 years and is now just under 70 per game.
[Business Insider]
∞ According to Instagram, over 70% of its users follow a business.
[Advertising Age]
∞ 56% of European consumers say in-store discovery is one of their top information sources for new products, compared to 45% for TV ads.
[Nielsen]
∞ Using eye-tracking technology, Google and Ipsos report that attention paid to YouTube ads is 84% higher than advertising on TV.
[Business Insider]
∞ Globally time spent using mobile apps shot up by over 150 billion hours in 2016, reaching a total of nearly 900 billion hours. These numbers, however, are limited to Android devices and exclude China.
[TechCrunch]
∞ A study funded by World Federation of Advertisers concluded that every 1€ spent on advertisingin the EU generates 7€ for the economy, contributing to wider economic growth through its ability to support competitiveness.
[Value of Advertising]
January 19, 2017
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
You can reach him via email or Twitter.
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